Why we collaborate: Artefact Industries x De Jonge Agency
5 Min Read
After years of sharing creative insights about the interiors industry it was a natural progression for Artefact Industries and De Jonge Agency to collaborate on a product line.
De Jonge Agency is the Australasian representative for Febrik Textiles, designed and manufactured in the Netherlands. Colby Stacey launched the brand in Australia back in 2012 working closely with interior designers on commercial and residential projects. Colby’s background is in both the designer furniture industry with Vitra in the UK and more recently servicing the textiles industry here in Australia and in parts of South East Asia. Whilst jointly presenting to one of our clients the synergy of working together was clearly evident. We began to discuss the possibility of bringing both our passions together by creating a light fixture highlighting the best attributes of Febrik textiles in conjunction with a creative and functional lighting solution by Artefact Industries. A perfect illustration of how performance and aesthetics can work together.
COS Pendant – ‘Cone of Silence’
The design concept behind COS – ‘Cone Of Silence’ was inspired by the 1970’s TV show Get Smart. The idea that you can light the space, create a mood, cocoon yourself under the fixture and customise it to meet the design brief, seemed like a great place to start.
Working with Febrik was the obvious choice and a completely natural fit. Due to the knitted construction of all Febrik textiles, it has an inherent stretch allowing for easy upholstery and a streamlined “hug” effect around the COS frame. The brand also offers unlimited options in colour blends for customisation.
An Evolution of Knitted Textiles
In the designer furniture industry, knitted textiles began to appear around the 1970’s when furniture designers and manufacturers were producing pieces that were circular and organic in shape. These designs required knitted textiles due to their stretch capabilities however these knitted textiles were of poor quality and had many limitations. Febrik was launched onto the market in 2008 (under the name of Innofa Stretch Textiles). Through the use of modern machinery and technology which Innofa had explored for the mattress industry, Jos Pelders and Renee Mercx were able to develop 2D & 3D knitted upholstery textiles.
Woven and knitted textiles are very different and this is due to their construction. Woven fabric is a weave of warp and weft which looks like an interlocking grid system that is rigid and tight. Knitted however is constructed using a single yarn interlaced to create ongoing loops which form the fabric and allow for stretch and movement (the ability to expand and contract). There are two main types of knitted textiles produced by FEBRIK: 2D (flat) textiles and 3D (quilted) textiles. The 2D flatter knit allows the design and it’s shape to be the focus, with the textile adding colour but appearing almost invisible on the structure. In complete contrast to the 2D knit, the 3D knitted textile can become the dominant feature and transforms the appearance of the product completely.
Working on a Global Stage
Febrik work with global brands including but not exclusive to B&B Italia, Cassina, Hem, La Cividina, Moooi, Sancal, &Tradition. One of the first companies to embrace knitted textiles for upholstery was Moroso. Recognising the key features and abilities of knits, Moroso developed new products which showcased the key characteristics and possibilities of working with knitted upholstery. A mutual love and respect was formed between both companies and many exclusive collaborations continue to be born from this ever growing relationship. Rather than viewing textiles as the last step in the design process, knitted textiles has completely reversed this, and provides an opportunity to be not only the inspiration behind industrial designs and concepts but instigate a new approach to product design.
A great example is the Talma Chair by Benjamin Hubert for Moroso. The concept of this design is that the chair is made up of only 3 parts, the frame, the internal support and the textile. Rather than creating furniture in the traditional way using timber, foam, dacron and staples, designers can now consider alternative materials and work with the textiles as the key element enabling their designs.
A Creative Lighting Platform
The Artefact Industries X De-Jonge Agency COS collaboration was born out of a desire to develop a creative lighting solution. With hundreds of colour and textural combinations to select from, this fixture has the ability to be scaled up or down making it a tailored solution for any project. Juxtaposing smooth velvet fabric textures with high-level illumination makes this a very unique interior proposition.
COS Pendant is available through Artefact Industries and its associated sales partners.